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He fell in love with the custom t-shirts, but eventually commit to minimalist dresses like twirling. With the product change, also the name was changed in the national registry and fashion, the once personaliTee is now Mahrla. But the creative tear that comes through the same person, Silvia Pereira.

"The brand was born in August 2012, initially with the personaliTee name as the project initially born with a t-shirts line," recalls the founder Silvia Pereira to Portugal Textile, adding that "with the growth of the brand and the focus on models increasingly distant from what had initially saying his birth, the name change was imposed. " were baptized, in September 2015, the Mahrla.

The founder of Mahrla was fired in 2014 from his job to devote 100% to the brand, so at this point "does everything": "the collection, management, distribution, marketing and brand communication, etc. ' lists.(black formal dresses)

digital native, the brand has more than 13,200 followers on Facebook - address to which daily meet customers and curious to see what's new minimalist aesthetic.

In the words of Silvia Pereira, success can be explained by the bet on "unique pieces at a fair price, with cut and attractive design, quality fabric and allows women to use them both with some sneakers, as with some high heels ', and may thus explain the eclectic audience of the brand.

"I have young customers early career, modern girls who like to share what they use on a daily basis and identify strongly with the brand by also working with several bloggers, but I also have customers who are more discreet, older, even so love the fall of the parts ", says Silvia Pereira, who located the target aged between 21 and 55," which is quite broad. "

Assuming as a person "very visual". Silvia Pereira has the pictures you take the starting point for each collection. "As you get caught up in my-inspiration folder on the collection that I will do next, I have a panoply of images ... sometimes not have interconnection any among them ... but it's there that always ends up being born something", reveals to Portugal Textile.

The Mahrla the summer loves are the "It Queen Collection", "it was a Spring Preview and from which there is already exhausted parts and I will not repeat," and the "Wanderlust Collection", which "marks the High Summer, with pieces markedly more summer already. "

Both lines bet on fluid and feminine pieces, of which stand out the dresses that seem to invite the body to dance, but also the tops, jumpsuits and T-shirts. "One of the components of the mark is also the exclusive and never do more than three productions of the bestsellers", says Silvia Pereira, who is already familiar with depleted parts.

The "phenomenon" is explained by the founder, which has renewed interest in the "made in Portugal" as the main cause. "There is increasing demand of what is done here. There is also a growing interest in knowing what is behind the brand and I have a very open relationship with my clients. And the curious thing is already having many fidelizadas customers. There are few who buy a part and never come back and I think that's a good sign, "he admits.

Although thrive in the digital environment, the shopping experience of Mahrla does not end between clicks. "The brand is also present in different points of sale in the country" and there is also a physical space in Porto, in the pipeline. "By the end of the month I will finally open the showroom / official store brand," he adds.(backless formal dresses)

However, the portal, the 30 to 35 monthly orders 'many of them with more than one piece' leave also for international addresses. Germany, France, Italy, England, Spain, Switzerland and Luxembourg have already received Mahrla parts, and the first international flight of the brand happened last year, "with an order for 25 pieces for a store in Mozambique, 'says the founder of the brand .

The production of Mahrla is addressed to the north and the main materials pass through the neoprene, 'given the texture and cut that gives the pieces. In addition, most of the materials with which work is viscose and knit in the fall always favors the female body, "explains Silvia Pereira.

Alongside the clothing - which features a range of prices between 35 and 60 euros - Silvia Pereira adventures go also for accessories, having recently launched, together with her sister Rita Pereira, clutchs leather. "The pieces are part of #sisterstrouble project, which was inserted into the brand, where we also scarves in satin with standards developed by me and passing the post to the tissue through the sublimation process," reveals the Textile Portugal.

For the future, Silvia Pereira intends to maintain the level of demand it has set itself, "to which the customers have become accustomed, and still win more people. I think the brand has a lot to grow and those who get ", he believes.