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Traditionally, weddings have been the dream of the girls, which one day become princesses with all the court turning around and escorted by the groom, which tends to attract less attention and comments. In the coming generations will marry, corresponding to millenials (born between 1980 and 2000), it seems that this role does not change, and the girl still running the ceremony, while the boy has little interest in what will be the party and reduces their decisions basically choose their dress.(formal dresses online australia)

Brides Millenial According to the study, led by IESE professor Jose Luis Nueno, which was announced on Monday the launch of the Barcelona Bridal Fashion Week, brides millenials, which are among you will marry this year and 2030 are less numerous group of the last thirty years, and most have postponed the age of marriage, which is the 31 years on average.

As they reach the largest wedding, brides of the future will have more disposable income, more empowerment and control over the content and the disbursement made on this occasion. Still the most unique and special day for many women who will spend the most important of his life in a dress. They spend about 1,600 euros.

Currently, parents and in-laws do not have the role that they had before in the preparation of the ceremony, which is the responsibility of the girl generally. Surprisingly, the involvement of the boy has not advanced much. Nueno acknowledges that the role of man "remains extremely biased" and "basically confined in his suit" in most weddings, which remain traditional. In fact, there are studies that suggest that the roles wedding will determine the role that each household.

Born in a digitized society, the brides dress(formal dresses melbourne) will first search the internet, share photos with friends and models, see what celebrities look proposals and also been influenced by television shows. But after the purchase made in a conventional store and all relevant evidence.

With the restaurant and the details of the script is the same. Networks are a source of inspiration and the place where brides are the first search. The ceremonies have become more imaginative and personalized services as they look to turn the wedding into a unique event. A thorough investigation will be on the festival, which will look good all the options and will take care of the cost - there are more couples costegen the boda- begins about ten months earlier. In total, spent 16,800 euros on average in the big day.

The business looks to emerging countries

For every person who contract marriage in Spain, there are new emerging countries and 247 worldwide. With these figures, Nueno recommends that companies that opt ​​for this new audience and for export. However, stressed that companies must not relocate, but continued to produce in Spain but mostly sold out, where the potential customer is much more numerous.

Estermaria Laruccia, the new director of the Barcelona Bridal Fashion Week, to be held from April 26 to May 1, said at the presentation that their strategy is to turn Barcelona into the world capital of bridal fashion 2020. this edition will feature 260 companies, 58% of which are international and over 400 buyers.

The objectives of the new director, who takes over from Miguel Serrano, planned internationalization as a priority this year flight landed in the United States, with designers invited as Naeem Khan and blogger very straight as Style Me Pretty, with that trust reach a large audience.

A low cost sector without

Nueno noted that Spain is not uncommon in the industry has developed low cost weddings, considering that there are several fashion brands very quickly implemented. Indeed, the millenials born amid the era of cheap low cost surrounded by shops and outlets. The fashion industry is fragmented Bridal this trend, and the alternatives are cheaper second-hand clothes.

85% of wedding dresses are priced at $ 1,000. During the crisis, prices fell up to be a fork of between 500 and 1500 euros and have now climbed and cost between 900 and 2,300 euros on average. According to Nueno, "the sector needs to be more courageous and raise prices." As explained, fast fashion prices did not drop much during the crisis as they have wedding dresses.

Among the recommendations made in the study of Nueno firms wedding to seduce the millenial flanges are also expanding the scope to dress the mother of the bride, the bridesmaids or friends; enhance the role of wedding planner is much more widespread in other countries and is responsible for planning the ceremony; and make the pitch as Barcelona Bridal growing destination.

The bridal industry invoice 1,300 million euros in Spain and employs 6,000 people, Spain is the second largest exporter behind China, thanks to a strategy of differentiation based on quality and design. Firms are more powerful Pronovias and Rosa Clara, but also detect other smaller Yolan Cris or as Jesus Peiro.